Providing a seamless booking experience to increase conversion rate

Conversion rate is a critical metric in digital marketing, including hotel e-commerce. It is essential for hotel management teams to understand how efficiently an e-commerce system can turn visitors into paying customers. In the hotel industry, conversions which occur directly on the hotel website are among the most valuable both in terms of ADR and net ADR, so it is important for hoteliers to master the procedures of providing an excellent booking experience.

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Daniel Diosi
Hotel Brands: Why Some Will Flourish and Others Will Fade

Innovation, inventive, inspiring—all things that are “in” with new hotel brands. Or at least, that’s what brands want guests to believe. Are all new brands innovative? Is that even possible? What’s left to invent in the world of hotels? Beyond voice control, what does the hotel of 2030 look like? And what will truly leave guests inspired?

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Daniel Diosi
Hotels—Not OTAs—Own the Data That Makes the Difference

When it comes to data, hoteliers make better decisions with depth, not just breadth. OTA-sourced reservations and rate shops produce very basic rate recommendations. To them, a market is “compressed” simply when the OTA receives less inventory than usual from its hotel partners. They can scrape thousands of competitor rates, yet if that’s a hotel’s sole basis for yielding its own prices, it is still largely just following the market.

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Daniel Diosi