leads the way as top hotel distribution channel


Over 72 million online bookings have been analyzed to discover what are claimed to be top revenue-generating booking channels for hotels.

The results, produced by channel management platform SiteMinder, show that is considered the best performing outlet for hotels in the U.S. and Canada.

The top 15 booking channels contributed to to 87% of all revenue that passed through the company's platform during 2017, it says.

Twelve other regions/countries also had the Priceline Group-owned service leading the pack.

Expedia came second in the list in all but one of the countries - with Germany featuring local provider HRS.


The top 15 channels in the U.S. and Canada:

  2. Expedia
  3. Hotel websites (direct bookings)
  4. Global distribution systems
  5. Agoda
  6. GTA
  7. Priceline
  8. Hotelbeds
  9. Hostelworld Group
  10. Hotusa
  11. Rakuten
  12. Hotwire
  13. HotelTonight
  14. Orbitz
  15. Tourico

For comparison, here is the U.K.:

  2. Expedia
  3. Hotel websites (direct bookings)
  4. Global distribution systems
  5. LateRooms
  6. Agoda
  7. GTA
  8. HotelBeds
  9. Hostelworld Group
  10. HRS
  12. Mr & Mrs Smith
  13. Hotusa
  14. Super Break
  15. JacTravel

Lists for other regions/countries can be found here.

Global distribution systems and wholesalers such as GTA and HotelBeds (part of the same empire following last year's acquisition) also feature in most of the top providers, with many local providers also listed.

SiteMinder managing director, Mike Ford, says the analysis illustrates the "enormous – and growing – value of direct and corporate bookings, with hotel websites and global distribution systems featuring in almost every list this year.

"Additionally, we see that hotels continue to look to the wholesaler sector as an important provider of guests, with a number of the world’s leading bed banks featuring in every list globally."