After Booking.com's changes, Expedia promptly launches new API solution
EAN Rapid provides partners faster access to competitive rates and availabilities from more than 400,000 accommodations all over the world.
With the latest technology, EAN Rapid has been designed with a new modular architecture to allow for versatility to meet various needs of partners. The API also introduces faster responses, providing a more efficient customer experience overall. All additional functionalities will now be introduced through fixed release schedules, making it easier for partners to plan and adopt more efficiently in the future.
EAN Rapid offers 35 different accommodation types including hotels, resorts, B&Bs, ryokans, riads, treehouses and houseboats, giving travellers access to unique and meaningful experiences across over 25,000 destinations across the globe. The platform’s new format enables the different property types to be visible to partners, allowing them to prioritise certain types according to travellers’ preferences and their own marketing activities. This will also help partners to recognise new accommodations that are introduced as the Expedia group continues to broaden the volume and range of properties available through EAN.
EAN Rapid provides access to more than 13 million property images, ensuring that over 85% are large scale. Research shows that images are a vital part of the booking process. TripAdvisor found that travellers are 150% more engaged on accommodation listings with more than 20 photos, which is why EAN aims to provide at least 20 photos for every accommodation listing through EAN Rapid.
Ariane Gorin, President, Expedia Partner Solutions brand, says: “In 2017, the Expedia group spent more than $1.3B in technology innovation. In our partner business, we leverage that R&D investment by advancing our products to provide our partners with the best solutions possible to drive their business and EAN Rapid is one of these innovations. EAN’s new API is all about speed, giving our partners faster access to our rates and availabilities in order to service their customers better.”
XML Travelgate, specialists in XML integration to the travel industry, are the first platform partner to be certified to launch EAN Rapid.
Pedro Camara, CEO, XML Travelgate, says: “We are excited to be the very first platform partner to integrate EAN Rapid into our system. The API will give us the opportunity to connect our clients to EAN’s rates and availabilities faster than ever. In turn, our clients will be the first in the world to be connected to EAN's unrivalled portfolio.
"Working with EAN has enabled us to expand beyond distribution to deliver innovative solutions, such as HotelX, our new GraphQL-based API for our clients and partners. We look forward to leveraging EAN Rapid to grow and scale our business even further.”
“And this is only the beginning,” continues Gorin. “We will continue to invest in and enhance features for EAN Rapid. The API allows us to help our partners scale their businesses faster than ever before. Ultimately, we understand the power of travel and want more people to discover the world, and Expedia’s goal is to make accessing travel better for everyone - whether they come to Expedia’s family of websites or one of our partners.”
Related Link: Expedia Affiliate Network (EAN)
Read more: Booking's first changes over Airbnb competition