Expedia rolls out a new commission model for Agent Affiliate Programme
Expedia Travel Agent Affiliate Programme (TAAP) has unveiled a new commission structure more akin to a revenue sharing model than a flat fee.
The Dynamic Commission structure will be rolled out globally during 2018, which is closer to a revenue sharing structure with its travel agent affiliates.
Also, it offers agents the opportunity to “choose hotels with the commissions that can maximise profitability for their business”.
Diego Pedrani, senior director, Expedia Partner Solutions, said: “Expedia TAAP listens carefully to our agents’ feedback. Our new dynamic model was developed specifically with feedback about commissions in mind."
“It incentivises agencies to focus, where possible, on hotels that pay Expedia higher commission and where we can share that upside with agents. Additionally, we believe this model comes as a benefit to our business travel affiliates who now can take advantage of even greater flexibility on both prepaid and pay at the hotel reservations.”
Dynamic Commission is now available for all hotel product and replaces the previous Expedia TAAP hotel commission payment model.
There are four different commission levels available : Basic, Basic+, Premium and Premium+ which give agents the control and flexibility to maximize their earning potential.
Premium+ level allows agents to share in the upside where hotels offer Expedia higher margins.
TAAP added the new model offers agents complete transparency in how much they will earn on each booking.
Dynamic Commissions also offers more freedom to travel agents as the same commission is offered for “prepaid” or “pay at checkout” options.