MICE accommodation: A smart move from Airbnb
Accommodation alternative Airbnb has released its Airbnb for Events tool, offering event organisers and conference planners the ability to create an interactive map of Airbnb listings near their venues.
The maps can be embedded on event web sites and used to help delegates and attendees find nearby homes.
The tool was piloted in Australia at the Adelaide Fringe and now being made available to all event organisers.
Adelaide Fringe director and ceo Heather Croall said the tool allowed visitors to easily locate Airbnb accommodation near CBD Fringe events and calculate how long it would take to walk or drive between the two.
Chief Executive of the Exhibition and Event Association of Australasia, Joyce DiMascio said: “This new feature of the Airbnb offering will create some easy pathways to booking event accommodation. Airbnb boosts the stock of accommodation in the marketplace especially during peak event periods and this has the potential to drive event attendance by making it easier to choose accommodation in the proximity of the venue.
“This is smart technology that will take some of the guesswork out of choosing Airbnb accommodation. We support innovation that gives consumers more ways to access their preferred style of accommodation whether that is in traditional hotel accommodation or home-style accommodation through platforms like Airbnb."