Hotel breakfast: how to make it special?


Hotel breakfast is one of the most important services that a hotel offers. As it is usually inclusive of the room price, it can easily become a reference point of satisfaction or not, for all hotel guests. 

So which are the key points on which you should pay attention and that can make breakfast the competitive advantage of your hotel, boosting your ratings and reviews?

1. Use labels

A very common mistake in a hotel breakfast buffet is the lack of labels. Even if the hoteliers or the F&B managers feel confident that they have built the perfect breakfast menu, they often fail to adequately inform the guests on what each plate is, creating misunderstandings about what the guest has really picked.

Smart tipIn order to highlight the high quality, do remember to write on each label some ‘catchy’ notes, like the name of the Chef who has created the recipe or the origin of the products used, especially if they come from the local market.

2. Guide your guests

If you offer a high-end and extensive breakfast, it is vital to work hard on the overall structure of your buffet, guiding & helping the guests to choose the right things that will make them enjoy their breakfast in the best possible way. Make sure that a satisfied breakfast guest, is far more likely to come back later to try your other hotel restaurants!

Smart tipPrint a special “Breakfast Ideas” menu that will help the guests combine the different plates and ingredients according to their personal likes, giving them the optimum culinary experience. Make sure to cover as many guest profiles as possible, not forgetting to include some ‘light’, ‘healthy’ and ‘gluten free’ options!

3. Present the local cuisine 

Guests become happy when they have the chance to try new tastes and live even for a while like a local, diving in the culture and habits of the destination. Using local products also gives a sense of luxury, as it hints high quality, while at the same time indicates that you equally care for your guests’ experience and the support of your local community.

Smart TipDon’t mix the local recipes with the rest of your buffet. In order to present them in the best possible way, make a special “Local Breakfast Corner”, where you will gather all the local products and recipes offered to your guests, giving them an added value and focus.

4. Offer low calories breakfast

Invest in creating a selection of dishes with low calories, allowing those guests who wish to take a break from the daily ‘eggs & bacon’ choice, to do so in the most clever and inspired way. Make sure to stick to the ‘mouthwatering’ way of presenting your low-calories dishes, ensuring that you will preserve the excitement of your guests and not make them feel that they choose ‘healthy’ over taste!

Smart TipAsk your Chef to create the “Fit plate of the day”, with a selection of low fat products and recipes, that will help the travellers choose the “light way” to start their day. It is always easier to restrict yourself from picking among the numerous delicacies offered at a buffet, when the hotel offers you a ready, tasteful and low fat solution.

5. Create a breakfast ambiance

 It is critical to create a distinct “Breakfast Ambience” in the morning, that will help the guests start their day in the best possible way. Choose the best music for the morning, use some special plates or equipment and highlight the happy, colourful and joyful breakfast mood. Try to present everything differently, even products that are served during breakfast and dinner as well. 

Smart TipSelect special staff uniforms especially for the breakfast, giving a unique character to the whole setting. People are the most important part of the hotel experience and they are the best channel to create the ambiance you need. Special uniforms with smart prints can make the day of your guests and create a happy atmosphere.

Read more: Why is TripAdvisor the most visited travel site?