SEO Tips: How to optimise your hotel images


Search engine optimisation or SEO is the practice of making your website visible online in the unpaid search engine results. The images on your website play an important part in driving traffic and generating bookings? Optimising images for search is often overlooked and hoteliers are missing out on huge opportunities to win in organic search. The expression ‘a picture is worth a thousand words’, well in this case a picture could be worth a thousand euro if used correctly.

So read 6 top tips to optimise your images today!

1. Choose Your Website Images Carefully

Alongside price, location and guest reviews, images play a significant role in the browsing stage of the online booking process. Considering both UX and SEO, original photography vs stock imagery is best where possible. Too much stock imagery won’t help your SEO, making it difficult to stand out from competitors. Do your research when it comes to investing in photography, as high-quality images help to tell the story of your property.

2. Categorise Your Website Images

When sourcing and optimizing photography for your website, make sure that your chosen images are topical and relevant to the page. For example, for Accommodation pages, ensure all images showcase hotel rooms and room facilities, while the Dining section of the site should provide quality imagery of bars, restaurants, etc. Individual image galleries, such as a Wedding Gallery page, can also be effective in building engagement on your hotel site.

3. Make Your Image File Names SEO-Friendly

By default, digital photography often follows a numerical naming convention, resulting in file names with little or no relevance to the image subject. When uploading images to your site, we often mistakenly take the easy option of making bulk uploads directly from a device. However, for SEO best practice, it is crucial to assign descriptive names to images files, with important keywords in the titles.

4. Optimise Image Dimensions & File Size

When file sizes are too heavy, this can slow down your site speed which has a negative impact on user experience and SEO. Ensure you have edited images to the appropriate dimensions required for where they will sit on your website. For instance, for large background images on the homepage, choose a high quality image with adequate proportions, avoiding any blurry or distorted imagery. Remember, you don’t have to be a digital photography expert to optimize your photos for your website. 

5. Optimise Images for Mobile

Whether you have opted for a fully responsive website or a mobile app template, it is crucial to ensure that images are optimized for mobile experience. The growth of mobile is a widespread trend, not just in the hotel industry. Increasingly, people are performing searches and completing bookings on their mobile device. 

6. Write SEO-Friendly Alt Text

The Alt Text attribute (or image alt tag) is a snippet of text used to describe the contents of an image file, so that search engines can crawl and index images online. Investing time in updating alt tags is beneficial to your SEO strategy, as this can help your site gain better rankings in image search, by optimizing with relevant keywords.


While image SEO uptake is slow among hoteliers, this presents a strong opportunity for your hotel website to get ahead. Simple tweaks to your image files and galleries can help you strengthen the overall SEO health of your website and potentially gain a competitive edge in search engine results.

Read more: Hotel brand: social media is the best tool to build?