How to cut costs and maximize revenue for your hotel?
It’s a truism that a lot of small improvements can smooth the edges of a greater strategy and provide major results. At your hotel, you don’t always need to be thinking of the next big plan to drive revenue for the business.
Making sure current operations are as streamlined as possible, and every space is being utilised to its full capacity, is the first step you should take when considering how to make your business more successful.
Here are top ways you can focus on to cut costs at your property and make profits easier to achieve.
1. Ensure your PMS is the best in the industry
If your PMS isn’t cloud-based, you’re missing out on serious benefits. With an automated cloud-based system there’s no need for an IT expert to maintain or operate it and it will save you a lot of time, especially when integrated with your other technology systems. Upfront costs will also be reduced without the need for any physical hardware.
2. Make mobile operating a priority for your PMS
This will let all your staff operate more efficiently. For example, housekeeping can communicate directly with the front desk system from a mobile device and check which rooms need cleaning or servicing, and which ones are occupied.
3. Be flexible about the hours your staff work
Maintaining consistent set hours for staff may not be the best thing for your business. It could mean at certain times your hotel is overstaffed, and at others understaffed. Instead, try a more flexible shift-based approach that allows you to be agile and use staff when you most need them and for specific purposes.
4. Optimise role requirements
This comes back to efficiency again. It should be made clear to housekeeping what is expected of them. If a room has simply been used as a stopover it won’t require as much cleaning time or preparation as a room that has been occupied for a week. The same principle applies to how many people are in a room. By setting standards here, staff can get more done, more quickly.
5. Reduce your hotel’s marketing costs
Paid promotion isn’t always guaranteed to garner more results. Try auditing your approach to marketing and putting more effort into free channels and organic traffic. Create quality content and build social media followings as much as you can without investing a large budget. A lot of progress can be made on Facebook, Instagram, and Google without spending money.