Some good tips to improve your TripAdvisor rank

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Online guest reviews have become worth their weight in gold to hotels. Today, a huge 95% of people read a travel review before they book a trip, which means building a strong online reputation plays an essential part in attracting guests and driving bookings.

Google, Facebook and Yelp all have significant influence in the online travel review space. But TripAdvisor still reigns supreme. With over 455 million average monthly unique visitors, it leads the way as the world’s most popular site for travel shoppers.

Here are some tips to help boost your hotel’s TripAdvisor ranking and encourage more bookings.

1. Enhance the guest experience

One of the most important things you can do to boost your quality rating is to improve your guest experience. When your guests are more impressed by the service you offer, it’s far more likely that you’ll receive more positive ratings.

To help with this, start sifting through feedback on TripAdvisor and look for trends. Are there recurring problems or points of dissatisfaction that a significant number of guests keep raising? Perhaps your check-in procedure is frequently described as being too slow. Maybe there’s a lot of comments about the fact your restaurant needs modernizing.

2. Encourage regular reviews   

Given that TripAdvisor’s algorithm looks for consistency over time, resting on your laurels isn’t a smart move. The goal should be to continually attract quality, up-to-date reviews that give guests confidence to book.

A few days after they check out, send your guests a post-stay email that thanks them for their custom and prompts them to leave a review. Insert a TripAdvisor link in the body of your email to remove any extra hassle. Review Express is another handy TripAdvisor tool that can help you better manage feedback.

3. Keep your profile updated

Reviews and expectations are closely linked. If a guest books with your hotel but finds the actual experience doesn’t match your online reputation, there’s a fair chance they’ll be disgruntled enough to post negative feedback. That’s why it’s vital to keep your TripAdvisor profile up-to-date.

4. Manage negative feedback

Negative reviews are inevitable. No matter how hard you work at creating the best possible experience, there will always be complaints. The only thing you can do in these situations is to manage negative feedback in the right way.

Responding to reviews doesn’t have any direct bearing on your Popularity Ranking, but it can help your reputation in the eyes of your audience. According to TripAdvisor, 85% of their users agree that a thoughtful response to a negative review will improve their impression of the establishment.

Read more: Will Google become an online travel agency?